Proof of concept campaign for Chrome Industries. Having a Chrome Bag is almost like being in a group. Join the Click aims to get new customers who are interested in Chrome bags or have been thinking about purchasing their first bag.

There will be an event on 11/12/15 at Chrome Stores around the country where people with bags and people who plan on getting bags can come to get a feel for the "Click." Leading up to the event, there will be chalk stenciled graphics around the city and Instagram posts to spark interest.